Thursday Evening

6:30-7:45 “Do it Yourself PR, How to Be Your Own Publicist”

Teaching: Media Kit, Bio’s, Angles, Media Lists, Pitching, Representation, Media Interview Training

7:45-9:00 Patrick Porter PhD “Super Learning: How to Relax, Reboot and Strengthen Your Brain”

Teaching: Habit Forming Best Practices, Information Retention, Brain Stress Reduction, Getting Out of Overwhelm, Emotional Intelligence, Self-Talk

9:00-10:00 Networking


8:30-9:00 Registration, Setup and Handout Materials
9:00-11:00 “Cracking the Icon Code, Becoming a Celebrity Expert”

Teaching: The Icon Solar System, Your Marketing Universe, Building a Movement of Fans and Buyers, Power Plays, When Experts Make the Most, Brand Building, Social Proof, How to Create an Unfair Advantage over the Competition

11:00-11:10 BREAK
11:10-12:30 “Best of Guerrilla Writing”

Teaching: Persuasive Writing, Copy Writing, Ad Creation, Marketing Dictionary, Experience Economy, Subject Line Development, Tag Lines, Subtitles, Book Titles, Monikers, Elevator Speeches, Bio’s, Core Words, Article Writing, Memes, Diagrams, Info Graphics, Soundbites and Segments

12:30-1:30 LUNCH
1:30-2:45 “Online Marketing Icon Celebrity Expert Style”

Teaching: Icon Websites, Book Websites, Super Sign Up pages, Facebook Posts, Facebook Ads, Fan Pages, Groups, Event sites, Company sites, Digital Magazines, IM Chat

2:45-3:45 “Online Lead Funnels, Client Acquisition”

Teaching: Automation, Opt-ins, Lead Capture, Follow-Up Campaigns, List Building

3:45-4:00 BREAK
4:00-5:30 “We don’t help you sell a million books rather we help you make a million dollars with a book”

Teaching: Book Covers, Book Writing, Amazon, eBooks, Digital Books, Ghost Writing, Talk Your Book, Traditional Publishing, Self-Publishing, Custom Publishing, Layout, Formatting, Editing, Distribution, Agents, Printing, Reviews, Book Signings

5:30-6:30 DINNER
6:30-8:00 “Zero to Hero Presentation and Book Launch”

Teaching: Best Practices to get Big Results in Short Periods of Time.

8:00-8:15 Break

8:15-9:00 Mystery Guest Speaker, Special Topic

9:00-10:00 Structured Networking


9:00-10:00 “Newsletters and Magazines that Get You Results and Make You Money”

Teaching: Technology Needed, List Building Strategies, Selling Advertisements, Leveraging Fortune 500 Company Ads, The Power of the Cover, Online Publishing Strategies, URL positioning

10:00-11:00 “Apps for Any and Every Business”

Teaching:  The Power of Mobile, Text Campaigns, Interactivity, Offline/Online Combo’s
11:00-11:10 Break

11:10-12:30 “Icon Video Training”

Teaching: Scripts, Tricks, and Tips for Video Campaigns, Website Intro’s, and Pitches.

12:30-1:30 LUNCH

1:30-2:45 “Speaker Training: How to Inspire Action in Every Audience”

Teaching: Presentation Blueprint, Slide Creation, Topic Order, Close Order

2:45-3:00  Break

3:00-4:00 “More Leads than You Can Handle”

Teaching:  Referral Partners, Relationship Management versus Marketing Funnel Management, Building a Golden Rolodex

4:00-5:00 “More Money for Your Business”

Teaching: Venture Capital and Business Credit.

5:00-5:30 “Testimonial Training”

Teaching:  Awareness, Scripts, Camera, Online Optimization, Compliance


WARNING: This is intense workshop style training. It is 3 days of information strategically laid out in 2 powerful days.
This is no joke.
BRING: Snacks,
BRING: Warm Clothes (Dress in Layers),
BRING: Something to take notes with.